Italian fashion designer Giorgio Armani is entering the Chinese market with a new online store that opened Friday (11/26), and it is one of the first such initiatives in China by a major fashion brand.
This news is not only exciting for the global fashion market as a whole, but also personally exciting for myself, as a Chinese American, to know that brands like Armani are entering the Asian market.
"In view of the increasing enthusiasm for online shopping and the growing importance of the Chinese market, I have decided to open an Emporio Armani online store in China," said Armani.
And Armani was right about the Chinese enthusiasm for online shopping. In fact, online retail sales in China, which has the world's largest web population of at least 420 million, soared 117 percent last year to 39 billion dollars (29 billion euros), according to iResearch, a Beijing-based research firm.
This news is not only exciting for the global fashion market as a whole, but also personally exciting for myself, as a Chinese American, to know that brands like Armani are entering the Asian market.
"In view of the increasing enthusiasm for online shopping and the growing importance of the Chinese market, I have decided to open an Emporio Armani online store in China," said Armani.
And Armani was right about the Chinese enthusiasm for online shopping. In fact, online retail sales in China, which has the world's largest web population of at least 420 million, soared 117 percent last year to 39 billion dollars (29 billion euros), according to iResearch, a Beijing-based research firm.
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