Back in 2010, Lady Gaga kept it on the down-low about her secret project between herself and the Polaroid company. All was revealed on January 6, 2011 when Lady Gaga, creative director, announced her newest creation to the arts, the Grey Label.
Gaga said at her premier conference, "When people get our products in their hands or on their heads, I think we will instantly start something really big."
When asked about what the Grey Label meant in fashion terminology, she classified it as so: Intended to be just as much everyday fashion accessories as innovative imaging tools, all Polaroid Grey Label products feature unexpected design elements such as leather touch points, brushed metal and exposed mechanical details. “The Polaroid Grey Label line embodies the Polaroid brand, with an injection of the future-looking fashion and design mantra of Lady Gaga that simply can’t be replicated,” said Scott W. Hardy, Polaroid’s President, “It represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital.”
Although two of the products are miniature cameras (GL10 and GL30), the soon-to-be-announced cost of purchasing the GL20, camera glasses, was the most spectacular one of the trio. Although the shades can be used for every day wear, the glasses allow the user to capture and upload images to the glasses for not only the user to view from the wearers perspective, but others looking at the glasses' exterior.
image source: dandygadget.com
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