It's definitely been a tough year for the famous vertically integrated, L.A. based clothing manufacturer, American Apparel. So it only made sense to team up with Georges Atlan (formerly of Guess, Calvin Klein, Seven, Hudson and Bebe) to launch their first exclusive denim line, inspired by classic American denim wear. Why jeans, you ask? "Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We've mastered the basic t-shirt, now we're getting excited about jeans," said Dov Charney, CEO and founder of American Apparel. With over three decades of experience in product development, factory management and running his own businesses, Atlan became their newly appointed Director of Denim by taking control of all denim production.
The first exclusive American Apparel Jeans line will be constructed of a 14 ounce denim made of 100% cotton. The fabric is thick, original, and designed to be broken in and worn for years. American Apparel offers four styles high-waisted tapered jeans and cuffed shorts, signaturely "Made in the USA".
The prices range from $50 to $80.
Image source: americanapparel.net, refinery29.com
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