New York style and retailers are known for carrying chic clothing that is multi-functional and can be worn in a variety of ways. Consumers in the city live fast-paced lives and often ignore the hidden retail gems of New York. One such gem is Saturdays Surf NYC, an innovative store to suit a lifestyle occupied with surfing, living, and working in New York City. Saturdays carries beach wear, wetsuits and boards, but also reaches out to city dwellers who would prefer to keep their feet planted on land.
The surf shop also has an espresso bar, with coffee brewed by laid back, friendly baristas. In the back of the store there is a fully planted yard and wooden deck giving people sanctuary from the streets, a place to enjoy your coffee, hang out with friends or have a quiet meeting. Saturdays puts a boutique taste on surf threads that even so cal bro's can appreciate and brings an aspect of surf life to the big city.
Check out this video for Saturdays Surf, depicting a journey through the city to reach the ocean, a tranquil and sacred destination for surfers.
Image source: Refinery29, thefoxisblack.com
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