Everyone knows and loves the online retailer Asos for supplying thousands of new garments each week from select labels and providing free shipping. How can you say no to that perfect yet deadly combination? Asos recently teamed up with the fabulous photographer Todd Selby, who runs the blog The Selby, to give a unique spin to the Asos AW10 campaign. For "Model's Own" Selby photographs models styled in new apparel from Asos in their own homes to create a feeling of intimacy between the garments and the models.
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